Section 9:
SIMPLE AD WRITING FORMULA
This
is the formula I use to write ads for email campaigns, classified ad
campaigns, postcard campaigns, etc.
I
always ask myself these two questions...
What
Are We Really Selling? Ex: Is
it a lead generating tool or is it a way for our prospects to get
more leads and increase their customer base & sales? The latter is
how we want to sell it!
Who
Are We Selling To? This
can be a pretty lengthy list. You need to try to narrow or target who
the people are that you want to see your ad. Be sure that the “Ad
Headline” grabs those people’s attention!
--
The Ad --
1.
Get
Their Attention... [Ad Headline]
The
Call-Out
- What are you going to say to get their attention? You need a
“Powerful Headline” to get their attention. Call out or target
who you are trying to talk to and make them a compelling promise.
(Example: Attention Business Owners – Learn How To Increase Your
Customers & Sales By 100%!)
2.
Create
Curiosity… [Ad Body]
What’s
in it for them?
- Bring up the problems/challenges they are facing in their business.
People will buy products to Avoid Pain more than any other reason.
You can make money by offering the answer or solution to solve
someone’s Pain, Suffering or Addiction. Talk about results they can
achieve with our product/service – the benefits/features.
3.
Create
An Irresistible Offer... [Ad Body]
This is the answer to "HOW" we will fix their
problems/challenges and get them their desired results. State the
problem or challenge, but leave out the details to the answer of
“How” – this gives them a reason to take action.
4.
Qualify
Them… [Ad
Body]
If you are trying to get someone to join your business this is a way to pre-qualify people. Let them know what they need to work with you! (Example: All you need is a Computer
and Internet Access to work with us.)
5.
Call
To Action...
[Ad
Body]
Tell them how to get more information – your website and/or your
contact phone # and/or email address.
(Example:
To get more information go to… www.PostAds2EarnCash.com)
6.
Testing…
[Tracking
Results] Find out if your ads are working. Testing is more involved than I can get into here, but just using a tracking link can help you with part of the testing. I will provide more training on that later on down the road. For now, just post the ads we give you and you will get results!
This can really help you to become really efficient and effective at writing ads!